Built to Run. Not Recommend.
Data Protocol's Utilization Engineering is a new approach to increasing revenue by engineering how much, how often, and how effectively customers use your product.
Trusted by top brands around the world
Say more. What is Utilization Engineering?
It's a tech-enabled execution model focused on changing real customer behavior.
Most companies know they have a utilization problem.
They see it in stalled adoption, uneven engagement, churn that's hard to explain, and revenue that doesn't reflect the strength of the product. Few know where it lives, or how to fix it.
That's where we come in.
Utilization issues don't show up in one place. They're spread across onboarding, messaging, product flows, support, and measurement. We work horizontally across teams — from marketing to product to support — to diagnose the user journey end-to-end.
This isn't consulting. It's execution.
With a roadmap in hand, we build. Onboarding flows, timely nudges, in-product education, support systems, measurement infrastructure - engineered to move customers forward when it counts. We don't ship decks. We build systems that change behavior.
How Utilization Engineering Actually Works
We work directly within your customer journey - alongside teams in product, marketing, growth, and support - to map how customers actually move and measure where value breaks down. The work is hands-on, cross-functional, and built to run... not just to advise.
Every customer journey is a series of decisions.
We map that journey end to end - from first interaction through renewal - to understand where value should be created, and where it breaks down. This gives us a shared, concrete view of how customers actually move through your product today.
Outcome
A clear picture of the customer journey, grounded in real behavior - not assumptions.
Value isn't lost at the edges. It's lost in the middle.
Companies that optimize how customers move through their product - from first interaction to renewal - see measurable improvements in:
Activation
Customers reach their first meaningful outcome sooner.
Engagement
Customers use more of the product, more consistently.
Retention
Usage holds over time - and expands as needs grow.
Revenue Efficiency
More revenue from the same customer base.